TECHNOLOGY ADOPTION IN SMEs: A STRATEGIC POSTURE MATRIX AND A RESEARCH AGENDA
نویسنده
چکیده
In small and medium sized enterprises (SMEs), technological advancements create opportunities and decision making challenges. As a result, there is considerable difference in technology adoption decisions implemented by SMEs and their rate of adoption remains low. Although past studies have identified various factors influencing technology adoption by SMEs, there is some consensus that the motivation for adoption decisions stems from a combination of internal and external factors. The purpose of this paper is twofold. First, expanding on the internal versus external motivational forces paradigm, this paper delineates four distinct strategic postures (proactive, preemptive, reactive, and passive) that demonstrate how SMEs differ on technology adoption decisions. Second, using the strategic posture matrix, this paper offers a research agenda that identifies relevant areas for further investigation. Integration of the internal and external forces paradigm and the proposed matrix can aid decision makers in understanding how strategic postures influence technology adoption and other strategic decisions by SMEs. ASBE 35th: Proceedings Page -7Association for Small Business & Entrepreneurship 35th Annual Conference
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